THE PROBLEM

Today's society is deeply divided by fear and prejudice, often stemming from ignorance and a lack of understanding. Just the example of the hate crimes during the COVID-19 pandemic highlight the extents people can and will go to.

Many diversity initiatives fail because they do not address the root causes of these issues, and that is mutual respect and understanding of one another.

DISH&DIVE

SHARING CULTURE THROUGH FOOD

THE SOLUTION

Dish&Dive uses the universal act of sharing a meal to encourage inclusivity and mutual understanding, inspired by Yeats' insights on overcoming initial perceptions of strangers.

The project emphasises how communal dining and cooking can dissolve barriers and create meaningful relationships through active listening, open dialogue, and continuous learning.

Through the concept of organising community events like cooking classes and celebrating traditional festivals, this project highlights the unique aspects of various cultures through food.

THE DELIVERABLES

Advertising Video:
The purpose of the video was to tell a story of moving away from home and feeling lonely, and showing how cooking and eating together can bring people together. This video was produced with a team, all credited at the end of the video, and presented at my end of year degree show, held at Solent University.

Dish&Dive Branded Book:
Created from scratch, the Dish&Dive book includes 10 interviews of the participants of the video, sharing their culture, as well as discussing more serious topics like racism and the importance of role models.

Accompanying Materials:
Posters, sticker packs, tote bag, behind the scenes photography.